I have the attention span of a gnat. My mind’s already gone off track and is thinking about another post I need to write.
Routine is vital when you’re running a business.
Advertise in a magazine once and you’ve wasted your money. Whether you realise it or not, your brain only notices adverts that it has seen more than 10 or so times before.
You need to advertise regularly before people notice and call. You need to vary it too – use the Internet, write a blog, send a newsletter. You need people to notice your business.
It’s about combined marketing.
When we started sending the PolkaSpots Monthly newsletter, we had only a few subscribers. A day later, no-one had called. We didn’t panic. Next month, we had a few more subscribers and on the same date it went out again. Nothing happened, no-one called.
Over a year later, much of our business now comes from these newsletters. People have received them every month, religiously. I called a lead last week and introduced myself again. He responded, “Of course I remember you Simon, I get your newsletter every month”. The conversation was easy from there.
If you’re thinking of sending a newsletter, think about the time you can commit to it. If you can’t guarantee that you can send one every week / month for the next 12 months, save your energy and don’t bother.