There are now so many new social networking websites popping up every day, it’s impossible to keep up and even harder to choose which ones to use.
My advice to you is: use only the ones you understand and feel absolutely comfortable with. And, if you don’t feel happy with any, go find someone who does.
Right now, I write a couple of blogs, am reasonably active on Linkedin and pretty popular on Twitter (1,422 followers and counting). We also have a company Facebook account and I’m playing with a lot of others including Posterous, Tumblr, Hunch and Foursquare.
I’m totally ignoring the rest right now as there’s a limit to what I can ingest.
Facebook is a tool I don’t agree with but it works for Public Wi-Fi. Being a Facebook idiot, there’s someone in the office that deals with all this. Don’t be scared to delegate.
You should also be realistic when choosing your weapons. For example, estate agents have to be one of the least liked people on the planet (sorry but it’s true). If you own an estate agent, do not put it on Facebook and expect to get a lot of mates, unless of course, you are pasting interesting facts about housing (maybe).